A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

2014 DESIGNERS: 
Workhall Studio
Bano eeMee
CRUZ
Hunt Amor
KAZZ Clothing
LUXX ready to wear
S.P. BADU
Suka Clothing

LIMITED NUMBER OF TICKETS AVAILABLE:
http://bit.ly/1wiWKhK

ABOUT PARK
PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

POLO RALPH LAUREN TAKES FASHION WEEK TO THE FUTURE

Fashion week has been revolutionized by taking the next steps into producing a show. The water-screen projection used four-story tall holographic effects which showcased models walking through iconic New York City backdrops ranging from The Brooklyn Bridge to the High Line. Well done to the team down in NYC for #NYFW. Way to go Ralph!

Fit For a Queen

Meet Letizia Ortiz: Spain’s new ‘middle-class Queen’

We have all been seeing Letizia and Felipeheadlines gracing every media outlet with images of the newest Queen of Spain, Queen Letizia. Move over Kate Middleton, looks like there’s some royal competition between the commoner turn royal in Europe.

Letizia Ortiz a former journalist, married to Prince Felipe, has been one to talk about with her impeccable fashion sense. From gowns fitted in luxurious fabrics to silk pants and splashes of colour, this Queen will be one to watch.

While Spanish media has been tracking the royal couple throughout their courtship and 10-year marriage, Felipe and Letizia have  been fully catapulted into the public eye now that Juan Carlos has handed over the throne to his son.

See the new Queen’s top fashion moments here: 

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NEXT UP: YEG WEEKEND

You’ve all heard the hubbub over YEGWeekend’s Chris John Millington and Tiffany Mitchell – take a peek at what’s it’s all about – CLICK HERE.

YEG Weekened, an interactive storyworld for locals and visitors, launches this Fall with 48 pages of augmented awesomeness. Just download Layar to your mobile device, scan the pages and be in awe when Whyte Avenue, Jasper Avenue, 124th Street and other hot spots come to life.

Latest Ad Campaign from Dolce & Gabbana

They’re two of the hottest faces in Hollywood, so it would only make sense that Scarlett Johansson and Matthew McConaughey front Dolce & Gabbana’s latest campaign.

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Meet Priyanka Chopra: The New Guess Girl

Priyanka-Chopra-401-70572FORMER MISS WORLD TALKS ABOUT BEING THE NEW GUESS GIRL!
America, feast your eyes on a Bollywood superstar, model and actress, Priyanka Chopra, the new Guess girl! It’s not hard to believe that India is home to some of the most beautiful women on the planet. It is hard to believe, however, that it took this long for a brand as big as Guess to pick one of them up!

Chopra said she was hand-selected by Paul Marciano, Guess’ president, after he met her and immediately dubbed her the new Sophia Loren. Since Marciano’s last model of choice, Kate Upton, has become the poster child for glamorous bombshell beauty, we have no doubt that Chopra will be the name on everybody’s lips come December when her Guess campaign breaks in fashion magazines.

“I’m not too American and I’m not too Indian, but I’m a global citizen,” she says, “and that’s what most people are today. And I don’t want to have to change who I am to try and fit in or cater to a certain audience.”
@HuffPostStyle

Chopra proudly portrays femininity, sex appeal, and a little old Hollywood glamour, which makes for the perfect Guess model.

#WatchHungerStop

watchforhungerMichael Kors has joined forces with the United Nations World Food Programme (WFP) to fight global hunger. For every sale of the 100 Series watch, WFP will deliver 100 meals to children in need. The support so far has been overwhelming. Over 1 million meals around the world already!

Here’s what people have to say on Twitter:

Chanel Iman and Lily Aldridge support 'Watch Hunger Stop'.Chanel Iman and Lily Aldridge support ‘Watch Hunger Stop’.

Why Would the UK’s Top-Paid CEO Leave for a Job at Apple?

DIRECTLY VIA MASHABLE

Angela AhrendtsStory by Lauren Indvik

In a surprise move, Apple announced Tuesday that it had hired Angela Ahrendts, the chief executive credited with turning Burberry around, as senior vice president of retail and online stores — a newly created position. Burberry, in an equally surprising and more unconventional move, announced that its chief creative officer, Christopher Bailey, will be adding Ahrendts’ duties as CEO.

The hire is a huge coup for Apple: Ahrendts, 53, is arguably the most coveted CEO in fashion — and the best-paid CEO in the UK. Since taking over the helm of the company seven years ago, annual revenue has grown to nearly $3.2 billion, up more than 250% from 2006. The price of Burberry’s stock has risen even further, up 300% since her arrival to about $1,600 per share.

Ahrendts, along with Bailey, is credited with completely reinventing the legacy British house, which in 2006 had lost much of its prestige due in part to over-licensing of its brand. (As Fortune pointed out previously, retail and wholesale sales were up just 2.2% the year she arrived, under-performing the luxury sector’s 13% growth.)

Ahrendts’ first task was to buy back those licenses, including its fragrance licenses, and reposition Burberry as a luxury heritage brand. She also — importantly for Apple — aggressively expanded Burberry’s retail footprint, both on the ground in the United States, Europe and China. Strategically, she closed many under-performing stores as well. She also oversaw the reinvention of Burberry’s online flagship, using the website less as a sales channel and more as a destination for brand-rich experiences like Art of the Trench, Burberry Bespoke and live, shoppable videos of its runway shows.

“Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced”

Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced, the latter more than any other participant in the luxury sector. The crown jewel in Burberry’s retail empire is its 27,000-square-foot flagship store on Regent Street in London, which opened in September 2012.

As a retail experience, it’s impressive. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and mirrors. At times, models walk between video screens; at others, rain begins to pour, climaxing in a thunder crack that shows on every screen and echoes in every space in the store, including fitting rooms. RFID chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content — say, information about a bag’s stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk — appears.

SEE ALSO: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa

Ahrendts is largely credited for turning Burberry into a beacon of digital innovation. She has spearheaded many high-profile consumer-facing projects, broadcasting runway shows live in 3D, and embracing platforms like Facebook, Twitter and Google+ to reach millennial consumers. More impressive is her work on the back end, incorporating systems from Salesforce and SAP to improve internal and external communications, for example. (I highly recommend watching the video below.)

My Date with Tiffany

I had the privilege of attending the media opening of Tiffany & Co before the general grand opening on Friday, October 11, and I was blown away the second I walked in. Greeted with champagne at the front entrance, hors d’ouevres handed out and finally little Tiffany blue box cheese cake with caramel to top off an amazing experience. That’s exactly what walking into the Tiffany’s store is, an experience.

I received a tour from one of the senior reps hosting the party, it was like a backstage pass to Tiffany’s! The first thing I noticed had to have been the hand painted wallpaper, with the finest details of Mother of Pearl and the classic touch of “Tiffany blue” swirled around the floral pattern, it was eye catching!
photo 4Our tour led us to a private room, where the doors weighed a tonne, the lights dimmed down to capture the stunning curves of the collections and for those high ticket items, you are left in complete privacy. There have been many proposals at the flagship store in New York as well, how romantic! From my previous post I had expressed my love for the Frank Gehry collection. After visiting the store I think I’ve added a new love to that list, the Atlas Collection. I fell in love with the classic round watch looking pendant on a beautiful thin silver chain. Designed in 1983, the Roman numerals represent the numbers on a watch, III VI IX XII, you can see below the diamond encrusted Atlas pendant.

photo-1
cakeTo conclude my experience, after trying on numerous bracelets, rings and necklaces, I was treated to a cheesecake in the shape of a Tiffany’s box! And upon my exit I was handed the renowned little blue bag. To my surprise I received my very first Tiffany necklace from none other than the Atlas collection! Thank you Tiffany’s!

TIFFANY & CO., T&CO., TIFFANY and ATLAS are trademarks of
Tiffany and Company and its affiliates.

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