A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

2014 DESIGNERS: 
Workhall Studio
Bano eeMee
CRUZ
Hunt Amor
KAZZ Clothing
LUXX ready to wear
S.P. BADU
Suka Clothing

LIMITED NUMBER OF TICKETS AVAILABLE:
http://bit.ly/1wiWKhK

ABOUT PARK
PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

Latest Ad Campaign from Dolce & Gabbana

They’re two of the hottest faces in Hollywood, so it would only make sense that Scarlett Johansson and Matthew McConaughey front Dolce & Gabbana’s latest campaign.

This slideshow requires JavaScript.

Meet Priyanka Chopra: The New Guess Girl

Priyanka-Chopra-401-70572FORMER MISS WORLD TALKS ABOUT BEING THE NEW GUESS GIRL!
America, feast your eyes on a Bollywood superstar, model and actress, Priyanka Chopra, the new Guess girl! It’s not hard to believe that India is home to some of the most beautiful women on the planet. It is hard to believe, however, that it took this long for a brand as big as Guess to pick one of them up!

Chopra said she was hand-selected by Paul Marciano, Guess’ president, after he met her and immediately dubbed her the new Sophia Loren. Since Marciano’s last model of choice, Kate Upton, has become the poster child for glamorous bombshell beauty, we have no doubt that Chopra will be the name on everybody’s lips come December when her Guess campaign breaks in fashion magazines.

“I’m not too American and I’m not too Indian, but I’m a global citizen,” she says, “and that’s what most people are today. And I don’t want to have to change who I am to try and fit in or cater to a certain audience.”
@HuffPostStyle

Chopra proudly portrays femininity, sex appeal, and a little old Hollywood glamour, which makes for the perfect Guess model.

Why Would the UK’s Top-Paid CEO Leave for a Job at Apple?

DIRECTLY VIA MASHABLE

Angela AhrendtsStory by Lauren Indvik

In a surprise move, Apple announced Tuesday that it had hired Angela Ahrendts, the chief executive credited with turning Burberry around, as senior vice president of retail and online stores — a newly created position. Burberry, in an equally surprising and more unconventional move, announced that its chief creative officer, Christopher Bailey, will be adding Ahrendts’ duties as CEO.

The hire is a huge coup for Apple: Ahrendts, 53, is arguably the most coveted CEO in fashion — and the best-paid CEO in the UK. Since taking over the helm of the company seven years ago, annual revenue has grown to nearly $3.2 billion, up more than 250% from 2006. The price of Burberry’s stock has risen even further, up 300% since her arrival to about $1,600 per share.

Ahrendts, along with Bailey, is credited with completely reinventing the legacy British house, which in 2006 had lost much of its prestige due in part to over-licensing of its brand. (As Fortune pointed out previously, retail and wholesale sales were up just 2.2% the year she arrived, under-performing the luxury sector’s 13% growth.)

Ahrendts’ first task was to buy back those licenses, including its fragrance licenses, and reposition Burberry as a luxury heritage brand. She also — importantly for Apple — aggressively expanded Burberry’s retail footprint, both on the ground in the United States, Europe and China. Strategically, she closed many under-performing stores as well. She also oversaw the reinvention of Burberry’s online flagship, using the website less as a sales channel and more as a destination for brand-rich experiences like Art of the Trench, Burberry Bespoke and live, shoppable videos of its runway shows.

“Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced”

Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced, the latter more than any other participant in the luxury sector. The crown jewel in Burberry’s retail empire is its 27,000-square-foot flagship store on Regent Street in London, which opened in September 2012.

As a retail experience, it’s impressive. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and mirrors. At times, models walk between video screens; at others, rain begins to pour, climaxing in a thunder crack that shows on every screen and echoes in every space in the store, including fitting rooms. RFID chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content — say, information about a bag’s stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk — appears.

SEE ALSO: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa

Ahrendts is largely credited for turning Burberry into a beacon of digital innovation. She has spearheaded many high-profile consumer-facing projects, broadcasting runway shows live in 3D, and embracing platforms like Facebook, Twitter and Google+ to reach millennial consumers. More impressive is her work on the back end, incorporating systems from Salesforce and SAP to improve internal and external communications, for example. (I highly recommend watching the video below.)

Fashion & Film

Video

Massimo Dutti Canada Fall Winter ‘ 13: The Film.
Directed by: Hunter & Gatti

What I love about this designer is that they used film to showcase their FW 13 collection. As seen here as well with the perfume Guerlain:

Massimo Dutti was founded in 1985 in Barcelona, Spain and was acquired by Inditex in 1991. It now has over 673 stores in more than 64 countries.

The brand was originally aimed at men’s fashion. Starting in 1992, women’s fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 4,000 employees.

In 2003, Massimo Dutti launched a children’s fashion range under the trade name Massimo Dutti Boys & Girls. This line is being implemented progressively in stores in several countries, where the stores are large enough to house its specific space.

#WCFW

A Fashion Explosion

Better late than never. Here was my update on Western Canadian Fashion Week. CTV’s Sonia Sunger and I sat front row representing the Edmonton Journal and CTV Edmonton. Having front row seats allows you to see every little detail, down to the colour of the model’s eyes to the slit that may be cut a tad too high on a skirt. Sonia and I were mortified for one of the models who should have adjusted her skirt before hitting the runway. That is one of my worst fears, my only concern is that the stylist/designer should have checked and double checked all of her models.

One of my friends Derek Jagodzinsky was a star with his gold sequins, bamboo belts and African inspired pieces. I’m about 99.9% sure I’m going to be making a LUXX purchase!

One of my highlights had to have been Bano eeMee, his jackets and blazers were in a stunning array of forest greens with gold hardware to camel coloured winter jackets perfect for fall. See his look book here: Bano eeMee Lookbook.

Here is the line up from Wednesday, April 4th, 2012:

Sean Sonego – singer/songwriter

Trisha Pasnak

Just me Jenna Marie

Cherry Chic Designs – Calgary

LUXX Ready-To-Wear

Bano eeMee – NYC

Oak + Fort, I Love You

I think I found my true fashion companion in life. Oak + Fort. With two retail stores, one in Edmonton and the other in Vancouver, I have found a place that carries a style that is casual, dressy, and fitted all in one store. One of my favourite pieces is the Fortuny Pleats found on me here:

The ladies at Oak + Fort Edmonton have been nothing but spectacular when helping me find my perfect outfit! Here is a sample of what they have new in their online store:

                                                  Vancouver                                                   
#32 Water Street Gastown
Vancouver BC
T. 604-566-9199Edmonton
10416 82 Ave.
Edmonton, AB T6E 2A2
T. 780-758-9199