A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

Workhall Studio
Bano eeMee
Hunt Amor
KAZZ Clothing
LUXX ready to wear
Suka Clothing


PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

Fit For a Queen

Meet Letizia Ortiz: Spain’s new ‘middle-class Queen’

We have all been seeing Letizia and Felipeheadlines gracing every media outlet with images of the newest Queen of Spain, Queen Letizia. Move over Kate Middleton, looks like there’s some royal competition between the commoner turn royal in Europe.

Letizia Ortiz a former journalist, married to Prince Felipe, has been one to talk about with her impeccable fashion sense. From gowns fitted in luxurious fabrics to silk pants and splashes of colour, this Queen will be one to watch.

While Spanish media has been tracking the royal couple throughout their courtship and 10-year marriage, Felipe and Letizia have  been fully catapulted into the public eye now that Juan Carlos has handed over the throne to his son.

See the new Queen’s top fashion moments here: 

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You’ve all heard the hubbub over YEGWeekend’s Chris John Millington and Tiffany Mitchell – take a peek at what’s it’s all about – CLICK HERE.

YEG Weekened, an interactive storyworld for locals and visitors, launches this Fall with 48 pages of augmented awesomeness. Just download Layar to your mobile device, scan the pages and be in awe when Whyte Avenue, Jasper Avenue, 124th Street and other hot spots come to life.

Snapshot Into The Life of an Indian-American

Found an incredible article from The Thought Catalogue:
(sub American for Canadian)


From the beginning, the American way of life has been a very fast paced one, and in today’s generation especially it can be hard for an Indian-American girl to establish her own identity. For Indian-American girls, America isn’t a place foreign to us but rather to our culture. Being raised by parents who have followed a more or less traditional route isn’t easy. It can be hard for parents to give their kids the freedom that comes from living in a liberal country like the US, and it can be hard for us girls to understand and accept where our parents are coming from. Whatever our background, we’ve all had similar experiences. We constantly struggle to keep a balance between our roots while trying to keep pace with the American way of life – landing us in sticky situations that we may look back on and laugh, maybe feel sad, and sometimes even mad.

One of the most annoying issues us Indian-American girls face at home concerns education. Our parents are always on our tails about our grades. Did you make all A’s this semester? Why did you only make a 96 on your physics exam? Did you eat your almonds today? No? Why?! How are you going to remember all those proteins for your biochemistry class? Woah. Talk about needing a chill pill. The first thing I’m going to do when I become a doctor is prescribe you some Valium. But ladies, I know that’s exactly what goes on inside your heads too. Don’t even deny it. We are constantly competing to be the best because of the pressure put on us by our parents. There’s no doubt they want the best for us. But the thing is, in school we are surrounded by other kids who think a B+ is a milestone. And while a B+ may be stellar in our books, our parents expect nothing but perfection. As a result, we start to question whether our parents’ expectations are valid. Are they asking too much of us? Or are the other kids just not on par with our capabilities?

On a different note, hospitality is a big part of our culture and sometimes our friends think we’re being obnoxiously welcoming when they come to our houses. Indian moms tend to interpret a “no” as I’m saying no, but in actuality please feel free to shove some more curry down my throat. What runs through your head: This isn’t India Mom! It’s America. A no really means no. But you know better than to speak up because anything you say will probably be shot down by your delightful mother. So you silently sink down into your chair feeling sorry for your friends’ stomachs and start thinking of the nearest pharmacy where you can run to and grab some Pepto-Bismol. We obviously can’t disrespect our moms, but we also have a reputation to uphold. We don’t want our friends to think we’re trying too hard, but we can’t just tell our moms to back off. That is the way our moms were raised. Why should they change their customary ways of addressing guests just because our friends won’t understand? Of course this is what we should think, but instead we’re more concerned about being accepted by our friends. It’s not that we’re ashamed of our upbringing – we just don’t want to be compelled to justify it. It’s like we’re in a perpetual catch-22.

Regardless of how annoyed we get with our own culture sometimes, our blood begins to boil when others disrespect it. Take those hate parade tweets after Nina Davuluri won the Miss America pageant for example, “The Arab wins?! This is Miss AMERICA, not Miss Arabia!” Um. So, tell me again how you passed middle school geography? Or when you tell your friends you’re going to India the summer after graduation and they stare at you like a deer in the headlights, genuinely asking if you’re going to “come back married or something.” Yeah… Now would be a good time to walk away. And possibly question your choice of company. How about when the Lowe’s guy comes to replace the screen door and tries to brush off the swastika drawn on the steps with his foot: “Holy mother of god. Who the hell put that there?!” You (politely) give him the stink eye because your parents are standing behind you. But really, tell me you don’t just want to punch him.

We watch people insult our culture on a daily basis. It’s amazing how culturally insensitive people can be. For one we live in the melting pot of nations. Part of us wants to tell them off. The other half realizes that we’re not in our homeland. Maybe we should keep quiet. Yet another part of us feels like we don’t know enough about our culture. We don’t want to come off as ABCDs (American Born Confused Desis). We try to live both lives, protecting the culture we were taught and living in the culture we grew up in.

The quirky nature of our culture is full of ironies. One of the most obvious is dating. Living in America, they expect us not to date, but as soon as we hit the age of 25 they ask “So… where’s the boy??” You didn’t want me to date for the past 25 years of my life and now you expect me to conjure up a husband out of thin air? Great. Or maybe your parents go a step further and ask your relatives in India to start looking for potentials. That’s when the middle-of-the-night calls start rolling in. How tall are you? How tall do you want him? What’s your major? He’s a little dark but he’s an engineer! Can I give him your number so he can call you? Um no? I’ll shop for my own husband, thank you very much. And they tell you “dating” is unconventional.

Despite getting calls in the middle of the night from curious worried grandmas who want to know if you’ve learned to cook yet and if they should start searching for your suitors, you know you have the biggest and best families out there. Your parents are everyone’s uncle and aunty – including your eclectic group of Spanish, Asian, African, Irish, Black, White, Red, Green (you get the point), friends. They treat them like their own kids and spoil them rotten. Sometimes you can’t help but wonder why you’ve never gotten that kind of treatment from your parents. Accordingly, when we do eventually find the one, all of our friends insist on coming to our weddings. So, sure why not… We’ve never even met half of the family that shows up at our own weddings. What’s a few, maybe fifty, more?

Fun and games aside, crossing national borders doesn’t mean losing cultural ones. Yes, people may think we’re loud and crazy but they also know we’re quite lovable. We make the best students because our adorable dads worry too much about our futures. We make the best friends because our houses have the best food. And following in our female ancestors’ footsteps, it’s a given that we also make the best wives and mothers. We may be fair. We may be dark. Even if we were purple, most people will still think we’re “like totally exotic.” So to say the least, you’re Indian, you’re a female, and you live in America. Hello superwoman.
By Suhani Patel

Fashion & Film


Massimo Dutti Canada Fall Winter ‘ 13: The Film.
Directed by: Hunter & Gatti

What I love about this designer is that they used film to showcase their FW 13 collection. As seen here as well with the perfume Guerlain:

Massimo Dutti was founded in 1985 in Barcelona, Spain and was acquired by Inditex in 1991. It now has over 673 stores in more than 64 countries.

The brand was originally aimed at men’s fashion. Starting in 1992, women’s fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 4,000 employees.

In 2003, Massimo Dutti launched a children’s fashion range under the trade name Massimo Dutti Boys & Girls. This line is being implemented progressively in stores in several countries, where the stores are large enough to house its specific space.

What Business Are You In?


That was the first question asked by D.B. Scott, President of Impresa Communications. We had the pleasure of inviting Scott to our office to educate the sales team on what to expect when selling.

I am in the business of advertising. My business to serve a well-defined audience at Venture Publishing.


Magazines have a few key characteristics that make up their footprint:

~ They have intense reader involvement
~ They are intensely market driven
~ Have a life cycle where at times they may even have to reinvent themselves
~ They are becoming agnostic on how they serve media…using MULTIMEDIA {more than one medium of expression or communication}.

Print is now a part of a larger media. Successful magazines position themselves on quality over price.  WE MAKE CONTENT, no matter how we deliver it {print, social media, online}.

In 1920 when the first radio broadcast was introduced people said “who will read books now?!”. Then when the first television was invented in 1940 people said “well no one will listen to the radio no, and no way will they need books or newspapers or magazines!”. 1960 rolls around and colour T.V. was introduced, for sure print media was history!
Sure enough  everyone thought that as soon as the internet hit, newspapers and magazines were FINISHED. That was certainly not the case. Even PMB (Print Measurement Bureau) ran a survey which stated that there are the exact same number of magazine titles as there were 4 years ago (during the latest recession).

Scott also made a very good reference to Vogue the 700 page magazine which features majority advertisements. Strip all those ads out and all you get is the editorial content. No offense to my writer friends, but who wants to just read editorial??

Magazine without any ads.


Scott also discussed the print vs. online mediums.  To summarize, you have to marry the two. This is the future, and people will view the tangible product online {for example through Zinio magazine newsstand or on their Smart Phones, iPads and computers}.

Marketing is no longer about any one medium,
rather using a MEDIA-MIX to suit the clients target market


Miss Smith for Miss Canada


Hello readers, I would like to make this a very special post today. I’ve had the absolute pleasure of meeting and spending time with the extremely talented Chelsey Smith. Not only is she a writer-extraordinaire, she is a model, blogger, fashionista, mentor and above all else a spectacular friend!

The most recent grandeur that I’ve uncovered is that Smith is in the running for Miss Universe Canada!

With her poise, grace, beauty and intelligence this Royal Roads grad will turn heads everywhere she goes! Please join me on congratulating Chelsey on her amazing journey!

Stay tuned for updates.