DEC by Sona

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I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with SOTV.me, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!

NEXT UP: 

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Create your very own social media channel to publicize at your office, home and to share with others: Check out SOTV.me and get started!

SOTV.me

 

Designer Diaries 0.8

Serendipity

We know it’s snowy and windy out there but that shouldn’t stop you from being fashionable at a fashionable launch party!

Head to Bamboo Ballroom this evening after work to check out this new Edmonton based designer Kelsey McIntyre. There will be refreshments to quench your thirst, a photo-booth and of course, all of Serendipity’s new Spring/Summer collection!

The Serendipity line is, indeed, serendipitous. Creator, Kelsey McIntyre’s love of all things vintage and girly is reflected perfectly in her collection of beautiful dresses, feminine skirts, chic tops and perfectly fitted pants. The Serendipity girl loves to picnic on a warm summer day, and curl up with a good book and coffee when the snow begins to fall. She is unashamedly girly, and captures a sense of romance and magic in her intricately detailed garments.

Time and Date

Jessica Lange for Marc Jacobs?

jessica langeThis 64-year-old bombshell is the new face of Marc Jacobs! Definitely unexpected but so true! The choice was evidently well received by fans, who praised the bold move with enthusiastic comments including “Divine!!!!” and “great!”. The glamorous “American Horror Story: Coven” star has cast her spell on the cosmetics industry.

 

 

Baileys For Nutcracker

Behind the scenes for the creation of the latest winter ad campaign for Bailey’s accompanied by a reenactment of the Nutcracker.

We’re treated to a Candyland holiday ball punctuated by a lengthy choreographed dance-fight between the Mouse King and the Nutcracker Prince, which ends when the object of their affection, joins in and turns the tide in the prince’s favor. (You’d think a guy called “nutcracker” could take care of himself.) The film closes with our heroine rejoining her two pals for more partying, along with the line, “Spend time with the girls this Christmas.” (Celebrating the spirit of women has been a recurring Baileys theme.)

 

Watch Wes Anderson’s Lovely New Short Film for Prada

Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman.

Meet Priyanka Chopra: The New Guess Girl

Priyanka-Chopra-401-70572FORMER MISS WORLD TALKS ABOUT BEING THE NEW GUESS GIRL!
America, feast your eyes on a Bollywood superstar, model and actress, Priyanka Chopra, the new Guess girl! It’s not hard to believe that India is home to some of the most beautiful women on the planet. It is hard to believe, however, that it took this long for a brand as big as Guess to pick one of them up!

Chopra said she was hand-selected by Paul Marciano, Guess’ president, after he met her and immediately dubbed her the new Sophia Loren. Since Marciano’s last model of choice, Kate Upton, has become the poster child for glamorous bombshell beauty, we have no doubt that Chopra will be the name on everybody’s lips come December when her Guess campaign breaks in fashion magazines.

“I’m not too American and I’m not too Indian, but I’m a global citizen,” she says, “and that’s what most people are today. And I don’t want to have to change who I am to try and fit in or cater to a certain audience.”
@HuffPostStyle

Chopra proudly portrays femininity, sex appeal, and a little old Hollywood glamour, which makes for the perfect Guess model.

#WatchHungerStop

watchforhungerMichael Kors has joined forces with the United Nations World Food Programme (WFP) to fight global hunger. For every sale of the 100 Series watch, WFP will deliver 100 meals to children in need. The support so far has been overwhelming. Over 1 million meals around the world already!

Here’s what people have to say on Twitter:

Chanel Iman and Lily Aldridge support 'Watch Hunger Stop'.Chanel Iman and Lily Aldridge support ‘Watch Hunger Stop’.

Why Would the UK’s Top-Paid CEO Leave for a Job at Apple?

DIRECTLY VIA MASHABLE

Angela AhrendtsStory by Lauren Indvik

In a surprise move, Apple announced Tuesday that it had hired Angela Ahrendts, the chief executive credited with turning Burberry around, as senior vice president of retail and online stores — a newly created position. Burberry, in an equally surprising and more unconventional move, announced that its chief creative officer, Christopher Bailey, will be adding Ahrendts’ duties as CEO.

The hire is a huge coup for Apple: Ahrendts, 53, is arguably the most coveted CEO in fashion — and the best-paid CEO in the UK. Since taking over the helm of the company seven years ago, annual revenue has grown to nearly $3.2 billion, up more than 250% from 2006. The price of Burberry’s stock has risen even further, up 300% since her arrival to about $1,600 per share.

Ahrendts, along with Bailey, is credited with completely reinventing the legacy British house, which in 2006 had lost much of its prestige due in part to over-licensing of its brand. (As Fortune pointed out previously, retail and wholesale sales were up just 2.2% the year she arrived, under-performing the luxury sector’s 13% growth.)

Ahrendts’ first task was to buy back those licenses, including its fragrance licenses, and reposition Burberry as a luxury heritage brand. She also — importantly for Apple — aggressively expanded Burberry’s retail footprint, both on the ground in the United States, Europe and China. Strategically, she closed many under-performing stores as well. She also oversaw the reinvention of Burberry’s online flagship, using the website less as a sales channel and more as a destination for brand-rich experiences like Art of the Trench, Burberry Bespoke and live, shoppable videos of its runway shows.

“Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced”

Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced, the latter more than any other participant in the luxury sector. The crown jewel in Burberry’s retail empire is its 27,000-square-foot flagship store on Regent Street in London, which opened in September 2012.

As a retail experience, it’s impressive. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and mirrors. At times, models walk between video screens; at others, rain begins to pour, climaxing in a thunder crack that shows on every screen and echoes in every space in the store, including fitting rooms. RFID chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content — say, information about a bag’s stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk — appears.

SEE ALSO: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa

Ahrendts is largely credited for turning Burberry into a beacon of digital innovation. She has spearheaded many high-profile consumer-facing projects, broadcasting runway shows live in 3D, and embracing platforms like Facebook, Twitter and Google+ to reach millennial consumers. More impressive is her work on the back end, incorporating systems from Salesforce and SAP to improve internal and external communications, for example. (I highly recommend watching the video below.)

Fashion & Film

Video

Massimo Dutti Canada Fall Winter ‘ 13: The Film.
Directed by: Hunter & Gatti

What I love about this designer is that they used film to showcase their FW 13 collection. As seen here as well with the perfume Guerlain:

Massimo Dutti was founded in 1985 in Barcelona, Spain and was acquired by Inditex in 1991. It now has over 673 stores in more than 64 countries.

The brand was originally aimed at men’s fashion. Starting in 1992, women’s fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 4,000 employees.

In 2003, Massimo Dutti launched a children’s fashion range under the trade name Massimo Dutti Boys & Girls. This line is being implemented progressively in stores in several countries, where the stores are large enough to house its specific space.

What Business Are You In?

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That was the first question asked by D.B. Scott, President of Impresa Communications. We had the pleasure of inviting Scott to our office to educate the sales team on what to expect when selling.

I am in the business of advertising. My business to serve a well-defined audience at Venture Publishing.

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Magazines have a few key characteristics that make up their footprint:

~ They have intense reader involvement
~ They are intensely market driven
~ Have a life cycle where at times they may even have to reinvent themselves
~ They are becoming agnostic on how they serve media…using MULTIMEDIA {more than one medium of expression or communication}.

Print is now a part of a larger media. Successful magazines position themselves on quality over price.  WE MAKE CONTENT, no matter how we deliver it {print, social media, online}.

In 1920 when the first radio broadcast was introduced people said “who will read books now?!”. Then when the first television was invented in 1940 people said “well no one will listen to the radio no, and no way will they need books or newspapers or magazines!”. 1960 rolls around and colour T.V. was introduced, for sure print media was history!
Sure enough  everyone thought that as soon as the internet hit, newspapers and magazines were FINISHED. That was certainly not the case. Even PMB (Print Measurement Bureau) ran a survey which stated that there are the exact same number of magazine titles as there were 4 years ago (during the latest recession).

Scott also made a very good reference to Vogue the 700 page magazine which features majority advertisements. Strip all those ads out and all you get is the editorial content. No offense to my writer friends, but who wants to just read editorial??

Magazine without any ads.

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Scott also discussed the print vs. online mediums.  To summarize, you have to marry the two. This is the future, and people will view the tangible product online {for example through Zinio magazine newsstand or on their Smart Phones, iPads and computers}.

Marketing is no longer about any one medium,
rather using a MEDIA-MIX to suit the clients target market

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