Designer Diaries 0.8


We know it’s snowy and windy out there but that shouldn’t stop you from being fashionable at a fashionable launch party!

Head to Bamboo Ballroom this evening after work to check out this new Edmonton based designer Kelsey McIntyre. There will be refreshments to quench your thirst, a photo-booth and of course, all of Serendipity’s new Spring/Summer collection!

The Serendipity line is, indeed, serendipitous. Creator, Kelsey McIntyre’s love of all things vintage and girly is reflected perfectly in her collection of beautiful dresses, feminine skirts, chic tops and perfectly fitted pants. The Serendipity girl loves to picnic on a warm summer day, and curl up with a good book and coffee when the snow begins to fall. She is unashamedly girly, and captures a sense of romance and magic in her intricately detailed garments.

Time and Date

Travel Tips by Emily Schuman

Most people when they travel think they look like this:

Michael-Kors-Spring-2013-Ad-CampaignWhen in actuality, they look more like this:

mila_kunis_sweat_pants_gray_shSure Mila Kunis is hot, but the sweatpants…are not.

Emily Schuman, one of my favourite bloggers, of Cupcakes and Cashmere has some great travel tips that you might be interested in:

1. Over sized sunglasses. For super early flights when I can’t be bothered to put on make-up, they’re great at making you look put together, even if you’re not.

2. Light layering. I was once stuck on a flight that had no air conditioning (wearing a wool sweater, naturally) and I was miserable. I now make sure to wear a breathable cotton tank top with very minimal jewelry. The same goes for accessories in general – avoid anything that could potentially set off the metal detector, including a big watch, chunky jewelry, a metal belt – even an underwire bra!
3. A good wrap sweater is worth investing in – it should be versatile, soft, and billowy so that it can transform into a makeshift blanket, mid-flight.

4. Stretchy pants + comfortable flats***. Black jeans are ideal for traveling, since they’re dressy enough should you need to go straight from the airport to dinner. The main thing is to make sure they have a good amount of stretch and aren’t too tight. I like to wear some sort of flat shoe that I can slip on and off at security – just make sure to pack along some cozy socks to change into once you’re in the air.
5. Big carry-all. This bag is my favorite – it holds a ton of stuff, including all of my airport essentials (noise-reducing headphones, laptop, iPad, snacks, hand sanitizer, etc.) and eliminates the need to take along two purses.


*** Noted below is definitely not an appropriate travel outfit but Italy awaited me and I’m always in heels:travelsona

Kumari Bridal Show

The 2nd annual Kumari Bridal Show.
Backstage preview of the Husn e Afza Couture Fashion Show.

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Satrang Designer Wear (

Zaika Indian Bistro Bar (

Meridian Banquets (

Urban Affairs (

Romy Young Studios (

Other Vendors:

Cosmin Danila (

Elaine Green (

Sharon Dhami-Bains (

Linda Awad (

My Date with Tiffany

I had the privilege of attending the media opening of Tiffany & Co before the general grand opening on Friday, October 11, and I was blown away the second I walked in. Greeted with champagne at the front entrance, hors d’ouevres handed out and finally little Tiffany blue box cheese cake with caramel to top off an amazing experience. That’s exactly what walking into the Tiffany’s store is, an experience.

I received a tour from one of the senior reps hosting the party, it was like a backstage pass to Tiffany’s! The first thing I noticed had to have been the hand painted wallpaper, with the finest details of Mother of Pearl and the classic touch of “Tiffany blue” swirled around the floral pattern, it was eye catching!
photo 4Our tour led us to a private room, where the doors weighed a tonne, the lights dimmed down to capture the stunning curves of the collections and for those high ticket items, you are left in complete privacy. There have been many proposals at the flagship store in New York as well, how romantic! From my previous post I had expressed my love for the Frank Gehry collection. After visiting the store I think I’ve added a new love to that list, the Atlas Collection. I fell in love with the classic round watch looking pendant on a beautiful thin silver chain. Designed in 1983, the Roman numerals represent the numbers on a watch, III VI IX XII, you can see below the diamond encrusted Atlas pendant.

cakeTo conclude my experience, after trying on numerous bracelets, rings and necklaces, I was treated to a cheesecake in the shape of a Tiffany’s box! And upon my exit I was handed the renowned little blue bag. To my surprise I received my very first Tiffany necklace from none other than the Atlas collection! Thank you Tiffany’s!

TIFFANY & CO., T&CO., TIFFANY and ATLAS are trademarks of
Tiffany and Company and its affiliates.


When Passion Meets Product

Custom typographic designs by artist Sean Williams, an Edmonton based commercial photographer and designer. Using lyrics to produce the text, Williams has created a masterpiece in art, design and pop culture.

You can purchase these Shirts by Seanings by clicking here: REDBUBBLE. 

Also available in:

The Great Gatsby

gatsbyThe Bower here in Edmonton was host to a stylish event after the screening of Baz Luhrmanns’ Great Gatsby. Sponsored by the ever so elegant Moet & Chandon this party was a huge hit!

Despite the fact that I got the memo on how to dress in your 1920’s best, I came from a Junior Achievement Gala to which was business professional. That didn’t stop me from schmoozing with the other party-goers in true Fitzgerald style. Moet was inspired by the concept of The Great Gatsby movie coming out this weekend that they decided to throw Gatsby after parties from May 8-10 in cities across Canada.

Below you’ll see photos of Gatsby-Goers in Edmonton and various cities. Along with the Prada Gatsby exhibit + more!

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MANual 0.1

To the men who follow my blog, I wanted to take this opportunity to introduce a new series called “MANual“. This will feature top fashion, trends, local restaurant gems, and perhaps I’ll throw in a few post script notes on “Did you know?…”, “Tips on Etiquette…” and “Keep Your Eye On…”. From the female perspective (or just mine).

Stay tuned for lunch segments and Edmonton trends for mens fashion, decor, the odd Scotch post and more!

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