A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

2014 DESIGNERS: 
Workhall Studio
Bano eeMee
CRUZ
Hunt Amor
KAZZ Clothing
LUXX ready to wear
S.P. BADU
Suka Clothing

LIMITED NUMBER OF TICKETS AVAILABLE:
http://bit.ly/1wiWKhK

ABOUT PARK
PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

POLO RALPH LAUREN TAKES FASHION WEEK TO THE FUTURE

Fashion week has been revolutionized by taking the next steps into producing a show. The water-screen projection used four-story tall holographic effects which showcased models walking through iconic New York City backdrops ranging from The Brooklyn Bridge to the High Line. Well done to the team down in NYC for #NYFW. Way to go Ralph!

DEC by Sona

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I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with SOTV.me, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!

NEXT UP: 

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Create your very own social media channel to publicize at your office, home and to share with others: Check out SOTV.me and get started!

SOTV.me

 

The Future of Fashion Is Code, Not Couture

francis bitonti cloud dress
Burlesque icon Dita von Teese wearing a 3D-printed  designed by Francis Bitonti in collaboration with Shapeways and costume designer Michael Schmidt

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It’s hard to believe that this dress was built using a 3D printer. Designer Francis Bitonti has shifted how we look at the idea of creation. He is stepping outside of the box, throwing away the needle and thread (probably his Singer* as well). By teaming up with MakerBot, a New York-based company founded in January 2009, Bitonti has created a masterpiece of design entitled Cloud which was unveiled on April 4:

The capsule collection offers four decorative housewares, or rather, the code for these items. By modifying one aspect of the code, consumers can decide how much noise or relief appears on the surface of a vase or bowl, resulting in a customized purchase.

Francis Bitonti Studio will directly sell data files of 3D printables, beginning with home goods April 2014 and will transition into accessories Fall 2014.   Each item is customizable, and consumers have the option to use a sliding scale to adjust the look of the piece.

“Our aim is to embed the properties of digital media into physical realities,“ explained founder Francis Bitonti.  “We’ve created products that are hackable, shareable, and downloadable, which enables us to bring the consumer customizable, locally produced products on demand and without excess waste, resulting in a low-carbon foot print.”  After 3D printing, the product can be picked up directly from the hub producer or it can be locally shipped.  All products are designed to be printed on a MakerBot® Replicator® Desktop 3D Printer.

Dita von Teese and Francis Bitonti
THE MAKING OF THE SWAROVSKI CRYSTAL ENCRUSTED GOWN:

 

* Singer – Singer Corporation is an American manufacturer of sewing machines, first established as I. M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark.

Finale: Western Canada Fashion Week Pt. 4

Please enjoy this final post from this weeks Western Canada Fashion Week. Thank you to Sandra Sing Fernandez for allowing me to capture the essence of Edmonton’s fashion scene.

Featured in this video are: Stanley Carroll, grady bleu, Jessica HalabiMelany Rowe and IMPAIR from Montreal.

Being a fashion blogger in Edmonton, you get to meet some fascinating and passionate people. It’s not just fashion lovers, it’s media, photographers, friends and family, visitors to Edmonton and of course aspiring designers. Western Canada Fashion (WCFW) is the perfect venue to bring our community together. I am honoured to capture this for Edmonton.

Western Canada Fashion Week Pt. 3

Forgive the poor iPhone quality of this video, but you can enjoy the amazing show from last night’s Western Canada Fashion Week showcase. This video features Calgary designer Averynthe by Mark Abenir, Bano eeMee outerwear designs by Aleem Arif, and the full showcase of LUXX Ready to Wear by Derek Jagodzinsky.

Music feature in this video:
Juices – Parallel Danse Ensemble
PBC Feat. Sheldon Sundon – A Tribe Called Red
Native Puppy Love – A Tribe Called Red
Bamboo Banga – MIA

Western Canada Fashion Week Pt. 2

The show last night featuring Anika Designs took my breathe away! From the couture, the performance and the music, Anika sure knows how to put on a show. Styled by Amandeep Matharu of Deep Mode new just the amount of sass to put on a good show!

It’s always nice to have that East Indian flare to a show as big as Western Canada Fashion Week. Below is a video of Javeda By Aman Dhalay, a Calgary based designer who has wowed the crowd at last night’s show.