A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

2014 DESIGNERS: 
Workhall Studio
Bano eeMee
CRUZ
Hunt Amor
KAZZ Clothing
LUXX ready to wear
S.P. BADU
Suka Clothing

LIMITED NUMBER OF TICKETS AVAILABLE:
http://bit.ly/1wiWKhK

ABOUT PARK
PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

DEC by Sona

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I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with SOTV.me, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!

NEXT UP: 

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Create your very own social media channel to publicize at your office, home and to share with others: Check out SOTV.me and get started!

SOTV.me

 

Finale: Western Canada Fashion Week Pt. 4

Please enjoy this final post from this weeks Western Canada Fashion Week. Thank you to Sandra Sing Fernandez for allowing me to capture the essence of Edmonton’s fashion scene.

Featured in this video are: Stanley Carroll, grady bleu, Jessica HalabiMelany Rowe and IMPAIR from Montreal.

Being a fashion blogger in Edmonton, you get to meet some fascinating and passionate people. It’s not just fashion lovers, it’s media, photographers, friends and family, visitors to Edmonton and of course aspiring designers. Western Canada Fashion (WCFW) is the perfect venue to bring our community together. I am honoured to capture this for Edmonton.

Western Canada Fashion Week Pt. 3

Forgive the poor iPhone quality of this video, but you can enjoy the amazing show from last night’s Western Canada Fashion Week showcase. This video features Calgary designer Averynthe by Mark Abenir, Bano eeMee outerwear designs by Aleem Arif, and the full showcase of LUXX Ready to Wear by Derek Jagodzinsky.

Music feature in this video:
Juices – Parallel Danse Ensemble
PBC Feat. Sheldon Sundon – A Tribe Called Red
Native Puppy Love – A Tribe Called Red
Bamboo Banga – MIA

Western Canada Fashion Week Pt. 2

The show last night featuring Anika Designs took my breathe away! From the couture, the performance and the music, Anika sure knows how to put on a show. Styled by Amandeep Matharu of Deep Mode new just the amount of sass to put on a good show!

It’s always nice to have that East Indian flare to a show as big as Western Canada Fashion Week. Below is a video of Javeda By Aman Dhalay, a Calgary based designer who has wowed the crowd at last night’s show.

Western Canada Fashion Week Pt. 1

Western-Canada-Fashion-Week

THURSDAY, MARCH 27, 2014

Singer songwriter – Jasmine Singh
Singer – Skylar Radzion
Music by Tang Twinz
Showcase – Whyte Avenue
Emerging Designer Competition
Collection – Nicola Inman
Collection – Susanna Pearcey
Collection – Gems by Brenda Lee Asp (Whitehorse, Yukon)
Collection – Winner of Sept 2013 Emerging Designer – Nikoleta Tsina
Winners of Emerging Designer Competition
Collection – Isabela Milan

Designer Diaries 0.8

Serendipity

We know it’s snowy and windy out there but that shouldn’t stop you from being fashionable at a fashionable launch party!

Head to Bamboo Ballroom this evening after work to check out this new Edmonton based designer Kelsey McIntyre. There will be refreshments to quench your thirst, a photo-booth and of course, all of Serendipity’s new Spring/Summer collection!

The Serendipity line is, indeed, serendipitous. Creator, Kelsey McIntyre’s love of all things vintage and girly is reflected perfectly in her collection of beautiful dresses, feminine skirts, chic tops and perfectly fitted pants. The Serendipity girl loves to picnic on a warm summer day, and curl up with a good book and coffee when the snow begins to fall. She is unashamedly girly, and captures a sense of romance and magic in her intricately detailed garments.

Time and Date

Kumari Bridal Show

The 2nd annual Kumari Bridal Show.
Backstage preview of the Husn e Afza Couture Fashion Show.
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Sponsors:

Satrang Designer Wear (facebook.com/Satrangdesignerwear)

Zaika Indian Bistro Bar (zaikabistro.com)

Meridian Banquets (meridianbanquets.ca)

Urban Affairs (urbanaffairs.ca)

Romy Young Studios (romyyoung.com)

Other Vendors:

Cosmin Danila (cosminfoto.blogspot.ca/)

Elaine Green (facebook.com/elainegreenphotographer)

Sharon Dhami-Bains (facebook.com/curiouscreative)

Linda Awad (facebook.com/HairByLyn)

My Date with Tiffany

I had the privilege of attending the media opening of Tiffany & Co before the general grand opening on Friday, October 11, and I was blown away the second I walked in. Greeted with champagne at the front entrance, hors d’ouevres handed out and finally little Tiffany blue box cheese cake with caramel to top off an amazing experience. That’s exactly what walking into the Tiffany’s store is, an experience.

I received a tour from one of the senior reps hosting the party, it was like a backstage pass to Tiffany’s! The first thing I noticed had to have been the hand painted wallpaper, with the finest details of Mother of Pearl and the classic touch of “Tiffany blue” swirled around the floral pattern, it was eye catching!
photo 4Our tour led us to a private room, where the doors weighed a tonne, the lights dimmed down to capture the stunning curves of the collections and for those high ticket items, you are left in complete privacy. There have been many proposals at the flagship store in New York as well, how romantic! From my previous post I had expressed my love for the Frank Gehry collection. After visiting the store I think I’ve added a new love to that list, the Atlas Collection. I fell in love with the classic round watch looking pendant on a beautiful thin silver chain. Designed in 1983, the Roman numerals represent the numbers on a watch, III VI IX XII, you can see below the diamond encrusted Atlas pendant.

photo-1
cakeTo conclude my experience, after trying on numerous bracelets, rings and necklaces, I was treated to a cheesecake in the shape of a Tiffany’s box! And upon my exit I was handed the renowned little blue bag. To my surprise I received my very first Tiffany necklace from none other than the Atlas collection! Thank you Tiffany’s!

TIFFANY & CO., T&CO., TIFFANY and ATLAS are trademarks of
Tiffany and Company and its affiliates.

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