DEC by Sona

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I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with SOTV.me, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!

NEXT UP: 

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Create your very own social media channel to publicize at your office, home and to share with others: Check out SOTV.me and get started!

SOTV.me

 

Finale: Western Canada Fashion Week Pt. 4

Please enjoy this final post from this weeks Western Canada Fashion Week. Thank you to Sandra Sing Fernandez for allowing me to capture the essence of Edmonton’s fashion scene.

Featured in this video are: Stanley Carroll, grady bleu, Jessica HalabiMelany Rowe and IMPAIR from Montreal.

Being a fashion blogger in Edmonton, you get to meet some fascinating and passionate people. It’s not just fashion lovers, it’s media, photographers, friends and family, visitors to Edmonton and of course aspiring designers. Western Canada Fashion (WCFW) is the perfect venue to bring our community together. I am honoured to capture this for Edmonton.

Baileys For Nutcracker

Behind the scenes for the creation of the latest winter ad campaign for Bailey’s accompanied by a reenactment of the Nutcracker.

We’re treated to a Candyland holiday ball punctuated by a lengthy choreographed dance-fight between the Mouse King and the Nutcracker Prince, which ends when the object of their affection, joins in and turns the tide in the prince’s favor. (You’d think a guy called “nutcracker” could take care of himself.) The film closes with our heroine rejoining her two pals for more partying, along with the line, “Spend time with the girls this Christmas.” (Celebrating the spirit of women has been a recurring Baileys theme.)

 

Fashion & Film

Video

Massimo Dutti Canada Fall Winter ‘ 13: The Film.
Directed by: Hunter & Gatti

What I love about this designer is that they used film to showcase their FW 13 collection. As seen here as well with the perfume Guerlain:

Massimo Dutti was founded in 1985 in Barcelona, Spain and was acquired by Inditex in 1991. It now has over 673 stores in more than 64 countries.

The brand was originally aimed at men’s fashion. Starting in 1992, women’s fashion was launched in all its dimensions: from the most urban lines to the more casual. With this, Massimo Dutti has consolidated at all levels as a group with national and international growth, which today has over 4,000 employees.

In 2003, Massimo Dutti launched a children’s fashion range under the trade name Massimo Dutti Boys & Girls. This line is being implemented progressively in stores in several countries, where the stores are large enough to house its specific space.

When Passion Meets Product

Custom typographic designs by artist Sean Williams, an Edmonton based commercial photographer and designer. Using lyrics to produce the text, Williams has created a masterpiece in art, design and pop culture.

You can purchase these Shirts by Seanings by clicking here: REDBUBBLE. 

Also available in:

Designer Diaries 0.4

In a recent conversation while traveling abroad I expressed my desire to travel across Europe. I was fortunate enough to go to London, England to begin with, however I was envious of my sisters (and parents) travel plans. Amsterdam, Greece, Cannes & Monaco were on the travel documents. I so badly wanted that one chance to whisk off to Croatia, Barcelona, Ireland, or even Paris!

Though that didn’t happen this time, I know I will make it happen in the very near future.
Here are some of the interesting places I’d like to visit, and the architecture I’d like to see:

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Krakow, Poland

Bridge by Gaudi, Spain

Caves in Croatia

Eiffel Tower, Paris

Amalfi Coast, Italy

Bilbao Guggenheim, Spain

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Convention Centre, Switzerland

Swiss Alps

Ireland

Cardigan Bay, Wales

Plitvice, Croatia

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Armani Bamboo Bar, Italy

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Atrium Champagne Bar, London

Balthazar, Denmark

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Media Plaza, Netherlands

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Biutiful, Romania

Bling Bling, Spain

Blue Boar Bar, London

Bloom, Austria

Bubbledogs, London

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Just to name a few, I hope I’m lucky enough to visit these extraordinary places…