The Future of Fashion Is Code, Not Couture

francis bitonti cloud dress
Burlesque icon Dita von Teese wearing a 3D-printed  designed by Francis Bitonti in collaboration with Shapeways and costume designer Michael Schmidt


It’s hard to believe that this dress was built using a 3D printer. Designer Francis Bitonti has shifted how we look at the idea of creation. He is stepping outside of the box, throwing away the needle and thread (probably his Singer* as well). By teaming up with MakerBot, a New York-based company founded in January 2009, Bitonti has created a masterpiece of design entitled Cloud which was unveiled on April 4:

The capsule collection offers four decorative housewares, or rather, the code for these items. By modifying one aspect of the code, consumers can decide how much noise or relief appears on the surface of a vase or bowl, resulting in a customized purchase.

Francis Bitonti Studio will directly sell data files of 3D printables, beginning with home goods April 2014 and will transition into accessories Fall 2014.   Each item is customizable, and consumers have the option to use a sliding scale to adjust the look of the piece.

“Our aim is to embed the properties of digital media into physical realities,“ explained founder Francis Bitonti.  “We’ve created products that are hackable, shareable, and downloadable, which enables us to bring the consumer customizable, locally produced products on demand and without excess waste, resulting in a low-carbon foot print.”  After 3D printing, the product can be picked up directly from the hub producer or it can be locally shipped.  All products are designed to be printed on a MakerBot® Replicator® Desktop 3D Printer.

Dita von Teese and Francis Bitonti


* Singer – Singer Corporation is an American manufacturer of sewing machines, first established as I. M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark.

Designer Diaries 0.4

In a recent conversation while traveling abroad I expressed my desire to travel across Europe. I was fortunate enough to go to London, England to begin with, however I was envious of my sisters (and parents) travel plans. Amsterdam, Greece, Cannes & Monaco were on the travel documents. I so badly wanted that one chance to whisk off to Croatia, Barcelona, Ireland, or even Paris!

Though that didn’t happen this time, I know I will make it happen in the very near future.
Here are some of the interesting places I’d like to visit, and the architecture I’d like to see:

Krakow, Poland

Bridge by Gaudi, Spain

Caves in Croatia

Eiffel Tower, Paris

Amalfi Coast, Italy

Bilbao Guggenheim, Spain

Convention Centre, Switzerland

Swiss Alps


Cardigan Bay, Wales

Plitvice, Croatia


Armani Bamboo Bar, Italy


Atrium Champagne Bar, London

Balthazar, Denmark


Media Plaza, Netherlands


Biutiful, Romania

Bling Bling, Spain

Blue Boar Bar, London

Bloom, Austria

Bubbledogs, London


Just to name a few, I hope I’m lucky enough to visit these extraordinary places…

Frank Gehry for Tiffany & Co.

Frank GehryGehry, born in Toronto (1929) has continued to wow the world with his signature architecture. Smooth, fluid lines that still embody structure. According to De Zeen Magazine online, Gehry has unveiled proposals for a major new art gallery and university complex at the centre of Toronto’s entertainment district. Some of his more well-known pieces would include: Guggenheim Museum, Walt Disney Concert Hall, Gehry Residence, Weisman Art Museum, Dancing House, Art Gallery of Ontario, EMP/SFM, Cinémathèque Française, 8 Spruce Street, Ohr-O’Keefe Museum Of Art.

Barcelona’s golden fish sculpture, known as Peix, is one of many pieces of public art found in and around the city. The piece sits in the Port Olimpic at the base of a large skyscraper, the Hotel Arts, one of the tallest buildings in the city.

My fascination with Gehry started when I was in the interior design program at the University of Alberta several years ago. In 2005 Gehry launched a collection of jewelry to the esteemed Tiffany & Co. Gehry quoted in a press release by Tiffany and Co. that jewelry is an art form. “Jewelry is an art form,” said Mr. Gehry. “In conceptualizing designs for Tiffany, I worked as I always do, sketching and creating models. Sculptors and painters have inspired me with their ability to make things with their own hands. This process led to the discovery of new ways to give feeling and spirit to form, and realize our shared vision of jewelry that provides a beautiful context for living now.”

I have been a huge fan of the fish-shaped pendant similar to the Peix in Barcelona. As well as the cube design seat in the form of a bracelet. Below you can see some of the work Gehry has produced for Tiffany & Co.