A Fine Art…To Be Schmoozy

schmoozy_2014_web Latitude 53 welcomes the fashion and fairytale world at tonight’s Art of Schmoozy event. Featuring live music, food and cocktails, silent art auction and for the first time ever a fashion auction showcasing exclusive pieces from prominent Edmonton designers and boutiques. Once Upon a Time at Schmoozy—a story about art and fashion.
A note from Fashion Correspondent Janice Galloway from Dress Me Dearly says:

“For the first time ever, you can bid on local fashion at Schmoozy presented by Kingsway Mall. This is Latitude 53‘s biggest bash and fundraiser of the year. Follow @dressmedearly on instagram today to catch some behind the scenes action of our super creative team, Mousy Brown’s Salon and Nickol Walkemeyer Makeup prep our live models from Mode Models Internationalwho will be showing off the exclusive designer pieces up for auction tonight. Four lucky bidders will take home the goods from local fashion fixtures Malorie Urbanovitch Women’s RTWWorkhall StudioSuka Clothing and The Bamboo Ballroom. See you tonight!”

There are still a few tickets left, snag ’em here: http://www.latitude53.org/schmoozy

NEXT UP:  1535369_10152407358407414_3205650223031965612_n PARK is upping its game, expanding its reach and coming to Edmonton for the first time. Funds raised from PARKSHOW ticket sales support Alberta’s emerging artists and designers through PARK’s yearly initiatives including design mentorship programs, educational forums, networking events and more. PARK (Promoting Artists, Redefining Kulture) has selected eight of Alberta’s most promising up and coming designers for a fashion show and art exhibition unlike any other. We are proud to present the following designers at PARKSHOW Edmonton 2014:

2014 DESIGNERS: 
Workhall Studio
Bano eeMee
CRUZ
Hunt Amor
KAZZ Clothing
LUXX ready to wear
S.P. BADU
Suka Clothing

LIMITED NUMBER OF TICKETS AVAILABLE:
http://bit.ly/1wiWKhK

ABOUT PARK
PARK stands for “Promoting Artists, Redefining Kulture” and is a not-for-profit organization, which supports, mentors and promotes Canada’s emerging artists and designers

WCFW | Global Fusion

Let’s celebrate our multi-cultural community with a fashion show! Check out Western Canada Fashion Weeks inaugural Global Fusion night!

Thanks to Root, School of Kathak for the amazing fusion performance! Dancers Anushka V. and Roopali B. stole the show! Big thanks to Shrina and her dancers from Sirens of ShaktiFlow for rocking the runway in true Bollywood style!

Looking forward to the next one!

 

POLO RALPH LAUREN TAKES FASHION WEEK TO THE FUTURE

Fashion week has been revolutionized by taking the next steps into producing a show. The water-screen projection used four-story tall holographic effects which showcased models walking through iconic New York City backdrops ranging from The Brooklyn Bridge to the High Line. Well done to the team down in NYC for #NYFW. Way to go Ralph!

Red Soles for my Red Soul

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You’ve most likely seen this already but I have been dying to get my hands on this new Rouge Louboutin nail lacquer.

In 1992, the shoe industry was revolutionized by one man, Christian Louboutin. The designer, as most of you know, ripped a bottle of nail lacquer off his assistant’s desk on a whim and slathered it on the sole of a prototype shoe just to give it a little pizzaz! Next thing you know, woman all over the world are donning this iconic fashion statement.

Louboutin, mimicked the stiletto heel on the ballet shoe he designed as the cap of the nail varnish, coupled with the signature Louboutin red, he introduces Rouge Louboutin. Available in 30 shades, the designer lacquer can be purchased at a hefty price of $50, but with the cost of a $700 pump, it’s almost a bargain!

DEC by Sona

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I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with SOTV.me, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!

NEXT UP: 

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Create your very own social media channel to publicize at your office, home and to share with others: Check out SOTV.me and get started!

SOTV.me

 

Fit For a Queen

Meet Letizia Ortiz: Spain’s new ‘middle-class Queen’

We have all been seeing Letizia and Felipeheadlines gracing every media outlet with images of the newest Queen of Spain, Queen Letizia. Move over Kate Middleton, looks like there’s some royal competition between the commoner turn royal in Europe.

Letizia Ortiz a former journalist, married to Prince Felipe, has been one to talk about with her impeccable fashion sense. From gowns fitted in luxurious fabrics to silk pants and splashes of colour, this Queen will be one to watch.

While Spanish media has been tracking the royal couple throughout their courtship and 10-year marriage, Felipe and Letizia have  been fully catapulted into the public eye now that Juan Carlos has handed over the throne to his son.

See the new Queen’s top fashion moments here: 

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NEXT UP: YEG WEEKEND

You’ve all heard the hubbub over YEGWeekend’s Chris John Millington and Tiffany Mitchell – take a peek at what’s it’s all about – CLICK HERE.

YEG Weekened, an interactive storyworld for locals and visitors, launches this Fall with 48 pages of augmented awesomeness. Just download Layar to your mobile device, scan the pages and be in awe when Whyte Avenue, Jasper Avenue, 124th Street and other hot spots come to life.